The changes are strategically in line with what AOL is trying to do already,” said Dorian Benkoil, senior vice president and editorial director of Teeming Media, a consultancy company for digital media organizations. AOL will try to tap into The Huffington Post’s technical mastery of search engine optimization and content management, he said. “They have created a successful modern media company based on aggregation, optimization and creation, as well as a very important social layer and the ability to link and monetize those links. I think that model is repeatable across the board,” he said.
