Using Twitter for real-time viewer participation isn’t unprecedented. Earlier this year NBC and Ford used Twitter and other social networks to let viewers interact with contestants in the brand-sponsored reality competition series Escape Routes.
—Twitter, Hollywood Working on In-Stream Video Series | Adweek. And Huffington Post says they’re working on show(s) that will be influenced by real-time user participation (as noted here: http://www.pbs.org/mediashift/2012/05/can-web-only-original-programming-finally-stick138.html
