If you’re a media professional, you’ll want to hedge your bets and not assume things will break one way or another. Don’t be wedded to any one model, but do be wedded to trying things with your audience, and giving them more of what they want, within the bounds of your business and editorial principles. Know that a lot of what you do can be mimicked or copied outright, but count to three and consider the benefits before you lash out against someone who copies you. There may be a win-win solution, in which you both reap benefits. Make sure that every contract with every distributor has an “out” clause, and that you’re not wedded to any one technology or platform for long.
