Drones. Yeah, yeah, people are talking about drones as media production devices, carrying cameras over disaster zones and so on. But how about drones showing (or maybe pulling) ads? I wouldn’t be surprised.
Henry Blodget of Business Insider Says ...
- * The economics of digital cannot support the print business (so newspapers should stop hallucinating that they will). But that's okay! Because the economics of digital CAN support the digital business.
- * Business Insider's newsroom is vastly more productive than the newsrooms of some "hybrid" (print/broadcast/digital) companies. Our editorial team is exceptional at producing excellent digital content. As a result, we have vastly more digital readers per journalist than news organizations that specialize in other media.
- * Digital news organizations today are like CNN in the 1980s (scrappy upstarts, big hair). But don't forget: Major new media organizations take decades to build. In 10-20 years, digital news organizations will have 1) hundreds of millions of readers, 2) hundreds of editorial employees, and 3) hundreds of millions of revenue.
The last phrase is key! - DB: “If you get the consumer, can you get the revenue? And we have a whole bunch of Patches where the answer is yes. But we rolled it out on a national basis and we’ve had to adjust based on the investor commitments that we have made.”
—AOL Chief’s White Whale Finally Slips His Grasp - NYTimes.com — “…based on the investor commitment that we have made…”
#mediatech Late in 2012, the death of the print Newsweek and the all-digital The Daily caused much harrumphing from the I-told-you-so crowd. “Print is dead, and the old guys just don’t get it.” Yeah, yeah, yeah. But these casualties were more the result of bad business models, bad management and bad content, than the general decline of the media.
(One reason I teach #mediatech course - db . By @kirkm3 of @PubMatic:) If you want a job in media, technology or a related field, make learning basic computer language your goal this summer. There are plenty of services—some free and others affordable—that will set you on your way. Teach yourself just enough of the grammar and the logic of computer languages to be able to see the big picture. Get acquainted with APIs. Dabble in a bit of Python. For most employers, that would be more than enough. Once you can claim familiarity with at least two programming languages, start sending out those resumes.
Newsrooms now face a new competitor: our advertisers. Many companies that advertised in traditional media are now going directly to their consumers to promote their brands. The rise of “sponsored content” and “native advertising” has created a major threat to newsrooms.
There are literally hundreds of thousands of topics that currently generate more than 30 million English-language searches per year. Every one of those can be translated into a $1 million or more digital publishing business that can be started from a home office for less than $100,000. It’s been often said that the technology giants don’t fear each other as much as they fear two guys in a garage. In the new age of digital publishing, it will be said that publishing giants don’t fear each other as much as they fear a couple of niche experts with an Internet connected home office.
Discussions around journalism ethics — such as at the recent “Truth and Trust” event co-produced by MediaShift and Poynter — usually revolve around classic editorial issues, such as verification, sourcing and discerning truth from facts. Yet, changing technologies and business practices are raising new quandaries as well. The tensions caused by the need to attract eyeballs and make money from them — and the means for measuring, tracking and influencing them — reach deeper into the organization than ever.
Enjoy this one I put together.