Since YouTube doesn’t have to create any content, just aggregate it, they don’t need to worry about the individual profitability of any one brand.
—You are the media you grew up with;
—Don’t confuse technological capacity with consumer interest;
—Choice has diminishing returns; and
—The consumer’s ability to pay for media has its limits.
—UP FRONT: News or Noteworthy: Dr. Gali Einev, director of new media research, at NBC Universal, discussed “Media Technologies and the Consumer,” in a March 22 talk at Fordham’s Graduate School of Business
advertisers have been pouring effort into their Twitter and Facebook streams, only to realize it’s not been earning them much return, driving neither traffic nor sales.
The editors and copy editors actually nurtured me. They assigned me short pieces at first, then longer pieces, then five-part series. I learned by doing, and after a while, I had an instinctive sense of structure. There was a brilliant copy editor, Fred McMorrow, who would walk my story back to me and explain why he was making the changes he was making. Never begin a story with a quote, he said. Never use anything but “said.” Never put anything you really care about into the last paragraph, because it will undoubtedly be cut for space.
—How Nora Ephron got her start in New York as a journalist - ELLE. Note the byline is “By Nora Ephron”!
Why are Amazon’s ads apparently working so well? For one, they’re essentially search ads, most of them appearing when people do a product search on the site, according to eMarketer. And search ads are among the most lucrative out there because they indicate pretty clear intent to purchase. What’s more, eMarketer thinks Amazon doesn’t have to pay other sites for traffic nearly as much as Google, for instance, boosting net ad revenues. But Amazon also has an edge that even Google, among others, does not. It knows what you’ve bought before, assuming you’re an Amazon customer and are signed in.
A Facebook spokesman said making adverts less obtrusive would improve the user experience, and help advertisers to fight for attention. “They are not just competing with other businesses. They are competing with life. People are getting married. People are having babies,” he said.
I have never heard about someone being excited about a new commercial before a youtube video, that’s why adblock is so popular.
Disney Interactive has announced the launch of its first mobile-only game title, ScribbleMix. … The game is being released for both iOS and Android devices and will see a Windows 8 version in the near future. ScribbleMix is Disney Interactive’s first mobile-first game and has some similarities to Zynga’s Draw Something, another game you can play on Facebook.
To succeed as a visual editor, you have to be as well- or better-informed on the news and political issues than the text editors.
—Roger Black : 10 rules to work by (Fascinating — Roger is, indeed, informed; many visual editors I’ve met are not. Now I understand Roger considers it part of his work.)