Quotes and Snippets

... that Dorian Benkoil finds from around the digiverse.

Recounting David Ogilvy's Wisdom

  • In a section on morale, he admonishes that some companies “have been destroyed by internal politics” and offers seven ways to curtail them:
  • 1. Always be fair and honest in your own dealings; unfairness and dishonesty at the top can demoralize [a company].
  • 2. Never hire relatives or friends.
  • 3. Sack incurable politicians.
  • 4. Crusade against paper warfare*. Encourage your people to air their disagreements face-to-face.
  • 5. Discourage secrecy.
  • 6. Discourage poaching.
  • 7. Compose sibling rivalries. (DB: Not sure I get this one, but want to.)

To build upon its dominant position, Google is trying to prove that its ads work. The company now provides advertisers with data showing the sales the advertiser is generating via desktop computers but which Google says can be traced back to clicks on smartphone ads.

the debate over Comcast acquiring Time Warner Cable has led to renewed discussion of “monopsony” — the notion of an all-powerful buyer –rather than monopoly, which relates to an all-powerful seller. In this case, the combined cable company’s monopsony would stem from its unprecedented power over content creators like TV studios and broadcasters: Comcast could be in a position to demand that the studios lower prices or abide by other terms in order to reach Comcast subscribers.

Sponsored stories have been problematic to Facebook in the past, and many felt that sponsored stories would have a limited life expectancy for advertisers. Facebook was targeted with a class-action lawsuit over the fact they never obtained consent from users to use their names and profile pictures in relation with the sponsored stories. Facebook settled the case for $10 million.

Less than a month after Netflix insisted that its deal to pay Comcast to get a more direct connection to the company’s Internet pipes had nothing to do with net neutrality, Netflix’s chief executive, Reed Hastings, said Thursday that, well, yes it did. What changed? According to Mr. Hastings, who wrote an essay on the subject on the company’s blog, once Netflix agreed to pay Comcast for the better connection, Netflix customers were no longer experiencing the delays they had suffered recently when streaming video. And that, Mr. Hastings said, is proof that the traditional definition of net neutrality no longer fits.