Dorian Benkoil

Nov
27th

Fri

news is one of the less attractive areas for keyword advertisers.

— Analysts Scoff at News Corp.-Bing Bid to Ding Google

Nov
24th

Tue

While the proportion of dollars spent on all things non-traditional now seems relatively small, the long-term trend could be troubling for news publishers. Any of them counting on ad dollars had better be prepared to do battle not just with similar content producers but also with the companies’ media producers who are fighting for the same budget.

— Poynter Online - E-Media Tidbits By Dorian Benkoil

, you shouldn’t give a public speech unless you want to make something happen

—

Podium Tactics From 28 Public-Speaking Pros - Forbes.com

Tom Peters

how marketers are attracting their own audiences w/o having to rely as much on news sites: http://bit.ly/5lQlGm

Nov
23rd

Mon

Google and Bing take it to each other.

Looking for a restaurant in NY, I noticed that when I searched in Google, I got an ad for Bing, and when I searched in Bing, got an ad for Google.

Nov
19th

Thu

Testing CUNY’s New Business Models with Adjusted Assumptions …

My poking and probing shows that when the assumptions are changed to less optimistic but still reasonable scenarios, the models can swing to much lower profit levels or even losses.

— Poynter Online - E-Media Tidbits

It could be that everyone will figure out how to play nicely with each other, and we’ll see a continuation of the interoperable web model we’ve enjoyed for the past two decades. But I’m betting that things are going to get ugly. We’re heading into a war for control of the web. And in the end, it’s more than that, it’s a war against the web as an interoperable platform. Instead, we’re facing the prospect of Facebook as the platform, Apple as the platform, Google as the platform, Amazon as the platform, where big companies slug it out until one is king of the hill.

— The War For the Web - O’Reilly Radar

Nov
10th

Tue

Every little impediment is an opportunity for a visitor to leave, go somewhere else, forget they can get what they want from you. I’ve pored through enough Web analytics data to see how every hitch means that many fewer clickthroughs, that much less retention, that much higher abandonment. Every few percent lost, cumulatively, means the loss of a lot of page views, advertising and other opportunities. Over time that means the loss of real money and all the other metrics people like to use, such as “stickiness” and “engagement.

— Poynter Online - E-Media Tidbits by Dorian Benkoil

Lessons for news orgs from UK Times’ falling short on Agassi book excerpts http://ping.fm/gNw4c (by me)

Nov
5th

Thu

Journalists and publishers are exploring ways to use the emerging technology known as Augmented Reality in their work.

— Poynter Online - E-Media Tidbits (by me)