Quotes and Snippets

... that Dorian Benkoil finds from around the digiverse.

With the publicity garnered by original series “House of Cards” and “Orange Is the New Black,” Netflix already has disrupted the TV business. It has spurred networks to order shows straight-to-series, while altering the way that viewers consume programs by offering them in one binge-inducing full-season package. Netflix’s incursion into movies could be just as disruptive, predicts BTIG Research media analyst Rich Greenfield: “This is a meaningful change in Hollywood’s structure. It’s changing the process.”

Facebook, like most marketers, understands that cookies aren’t working. On average, cookies have a 59% tracking success rate, and they overstate frequency by 41%, according to executives on an Atlas launch panel at Advertising Week last week. What’s worse, as the internet shifts to mobile, cookies fail to connect users across devices and do nothing to solve the challenge of mobile conversion tracking.

Taylor Swift said she might not have a baby because of all the photographers around her. Baby wonders why.

From @rafat (substitute anything - “media” “finance” for travel and it works): “Who cares what others have historically defined what travel is or isn’t, how it is organized, and what the established norms are. We came up with our own. And then, once we got confident in our voice, we broke across the old school silos in travel, and we talk and live the big picture.”

Time spent in mobile has surpassed time spent in desktop, but since the third-party cookie is barely useful in tablet and mobile environments, reporting in attribution platforms, DMPs, DSPs and ad servers alike all massively undervalue the performance of those placements.

I’ve met a number of technology chief executives and venture capitalists who say similar things: they strictly limit their children’s screen time, often banning all gadgets on school nights, and allocating ascetic time limits on weekends.

I also think it’s very difficult to try anything genuinely new and risky when everyone’s margins are getting squeezed by falling ad rates and the bar for minimum audience numbers keeps creeping upward—unless you’re Buzzfeed and you get a giant capital infusion that buys you some breathing room and leeway to make mistakes. As a result, what passes for innovation right now is native advertising, engagement tools, etc., which just don’t seem that revolutionary to me. I think if media companies viewed R&D the way tech companies do—necessity, not luxury—and were capitalized accordingly, there would be a lot more interesting things happening.

I strongly encourage policy makers, policy wonks, internet activists, and anyone who cares about protecting an open internet for all to take a hard look at zero rating.