Quotes and Snippets

... that Dorian Benkoil finds from around the digiverse.

Fashion: The Ultimate native Ads

  • The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.
  • — Felix Salmon, writing about the potential of native advertising on the Web

I think we’re at the cusp of understanding the ultimate value of web publishing platforms, particularly ones that work cross-domain, and while Yahoo’s all-cash deal by some metrics, like revenue, is very generous, I think it’s a tenth of the value that will be created in these platforms over the coming years.

Karp: “As always, everything that Tumblr is, we owe to this unbelievable community. We won’t let you down. Fuck yeah,David

When Apple borrowed, it did so not to raise funds for its business but to return to its shareholders cash secured from operations. Capital markets are no longer mechanisms for putting money into companies, but mechanisms for getting money out.

I don’t think anyone who was part of what happened at PyCon that day could possibly have imagined how this issue would have exploded into the public consciousness,” Ms. Richards reflected later. She has not posted on Twitter since.

—Adria talks about the “sexual” jokes at the tech conf she attended. Had no idea she had not since posted on Twitter. at end of this piece: Google Glass Picks Up Early Signal - Keep Out - NYTimes.com

After denigrating and downplaying the influence of the Internet for decades, many legacy media outlets now find themselves outmaneuvered by defter and web-savvier entities like Bleacher Report.

If he’s not on a team, he’s just another guy who did it at the end of his career, and he retired,” said Jim Buzinski, a co-founder of Outsports, a Web site devoted to gays and sports. “Until we see him walking onto a court, in either a starting lineup or in a backup role off the

eMarketer predicts that TV will continue to grow — and outpace digital advertising — through 2017.

That brings me to The Atlantic — and its foray into the now noisy world of content marketing. One of the industry’s most prestigious brands, it recently ran a “sponsored post” from The Church of Scientology. The journalistic howling (today’s reporters are a loud bunch) started immediately. Out came the revulsion, followed by condemnations and then the “analysis” — post after post about what went wrong, why it went wrong, and the lessons to be learned when marketers storm the gates. Most were predictable (how could they?). Some showed thought (it was nothing more than PR). The majority turned reactionary (make those walls higher). No one ever got to the heart of it. A new product such as this must mean more than revenue. It has to be part of a bigger purpose. It must be reflective of the brand. And everyone must be all in to work through the inevitable.

—Inside Forbes: Before It Was Called Native Advertising, a Team in a ‘Box’ Had an Idea - Forbes (Actually, I think I got to some of the “heart” of it —> I gave pointers on how to manage the process, without joining the fray of “revulsion.) Here: 12 Tips to Avoid the Atlantic’s Sponsored Content Meltdown

a controversy is brewing over what, exactly, these Newfronts are. Last year’s guiding principle was about having premium video at scale. This year’s Newfronts, managed by the Interactive Advertising Bureau, include a host of new entrants — many not known for video at all, such as troubled gaming giant Zynga and blog network SpinMedia. IAB CEO Randall Rothenberg believes that video alone is too narrow. “The internet and digital environments are not about singular formats; you can do it all, which is the beauty of the complexity of it,” he said. “That is why the Newfronts are about content and not just about video.