(One reason I teach #mediatech course - db . By @kirkm3 of @PubMatic:) If you want a job in media, technology or a related field, make learning basic computer language your goal this summer. There are plenty of services—some free and others affordable—that will set you on your way. Teach yourself just enough of the grammar and the logic of computer languages to be able to see the big picture. Get acquainted with APIs. Dabble in a bit of Python. For most employers, that would be more than enough. Once you can claim familiarity with at least two programming languages, start sending out those resumes.
Newsrooms now face a new competitor: our advertisers. Many companies that advertised in traditional media are now going directly to their consumers to promote their brands. The rise of “sponsored content” and “native advertising” has created a major threat to newsrooms.
There are literally hundreds of thousands of topics that currently generate more than 30 million English-language searches per year. Every one of those can be translated into a $1 million or more digital publishing business that can be started from a home office for less than $100,000. It’s been often said that the technology giants don’t fear each other as much as they fear two guys in a garage. In the new age of digital publishing, it will be said that publishing giants don’t fear each other as much as they fear a couple of niche experts with an Internet connected home office.
Discussions around journalism ethics — such as at the recent “Truth and Trust” event co-produced by MediaShift and Poynter — usually revolve around classic editorial issues, such as verification, sourcing and discerning truth from facts. Yet, changing technologies and business practices are raising new quandaries as well. The tensions caused by the need to attract eyeballs and make money from them — and the means for measuring, tracking and influencing them — reach deeper into the organization than ever.
Enjoy this one I put together.
Data is power. Power BI, Microsoft’s business intelligence service, lets you analyze and leverage data through a tool most businesses are already comfortable with—Excel. You can create analytical models, build interactive visualizations, and more.
You can also share insights with other team members, track who is accessing what data, and see which data sets are used most. Power BI is included in an Office 365 subscription.