Quotes and Snippets

... that Dorian Benkoil finds from around the digiverse.

the debate over Comcast acquiring Time Warner Cable has led to renewed discussion of “monopsony” — the notion of an all-powerful buyer –rather than monopoly, which relates to an all-powerful seller. In this case, the combined cable company’s monopsony would stem from its unprecedented power over content creators like TV studios and broadcasters: Comcast could be in a position to demand that the studios lower prices or abide by other terms in order to reach Comcast subscribers.

Sponsored stories have been problematic to Facebook in the past, and many felt that sponsored stories would have a limited life expectancy for advertisers. Facebook was targeted with a class-action lawsuit over the fact they never obtained consent from users to use their names and profile pictures in relation with the sponsored stories. Facebook settled the case for $10 million.

Less than a month after Netflix insisted that its deal to pay Comcast to get a more direct connection to the company’s Internet pipes had nothing to do with net neutrality, Netflix’s chief executive, Reed Hastings, said Thursday that, well, yes it did. What changed? According to Mr. Hastings, who wrote an essay on the subject on the company’s blog, once Netflix agreed to pay Comcast for the better connection, Netflix customers were no longer experiencing the delays they had suffered recently when streaming video. And that, Mr. Hastings said, is proof that the traditional definition of net neutrality no longer fits.

It’s worth nothing that Google is also working on its own #measurement product for video—something even YouTubers have advocated for (#mediatech). And given the company’s analytical prowess—and the massive footprint YouTube offers—if done right, a Google-led metric could potentially eclipse whatever Nielsen or comScore can offer.

Don’t throw out your editorial and ethical smarts. Do accept that justification for important coverage may have to arise from something other than simple popularity.

Bing and Yahoo continue to pass along keyword data. According to comScore, at present, Google.com has about 67% of search market share, Bing has 18%, and Yahoo has 11%. Although this will not provide the full picture, analytics tools like HubSpot can continue to show keywords for the 33% of searches that come from search engines like Bing, Yahoo, AOL, Ask.com, etc. This data will give marketers at least some indication of which keywords are the most useful. If you use Google AdWords for pay-per-click marketing, connect your company’s AdWords account to your Google Analytics account and use that data for keyword research, as Larry Kim of Wordstream suggests.

If you’re going to take the time to create content, you should also take the time to create a home for that content that is yours and yours alone. WordPress makes it drop dead easy to start a site. Take my advice, and go do it. Given the trendlines of digital publishing, where more and more large platforms are profiting from, and controlling, the works of individuals, I can’t stress enough: Put your taproot in the independent web. Use the platforms for free distribution (they’re using you for free content, after all). And make sure you link back to your own domain.