a controversy is brewing over what, exactly, these Newfronts are. Last year’s guiding principle was about having premium video at scale. This year’s Newfronts, managed by the Interactive Advertising Bureau, include a host of new entrants — many not known for video at all, such as troubled gaming giant Zynga and blog network SpinMedia. IAB CEO Randall Rothenberg believes that video alone is too narrow. “The internet and digital environments are not about singular formats; you can do it all, which is the beauty of the complexity of it,” he said. “That is why the Newfronts are about content and not just about video.